cleveland, ohio



mrn ltd., forest city

enterprises, inc., &

the historic gateway




+/- 500 acres


Land Uses:

retail, restaurants, office,

entertainment, residential,

transit, civic, & open


Downtown Cleveland Master Plan

For Downtown Cleveland and Euclid Avenue Master Plan, the design team created a placed-based vision by generating synergies centered on the importance of Euclid Avenue in the Renaissance of downtown. Vital to the implementation of this vision, a new bus rapid transit (BRT) system was needed on Euclid Avenue, and a dedicated center bus lane configuration was adopted to create the optimum interface for successful, vibrant retail and restaurants incorporating of more outdoor dining spaces to activate sidewalks. The design of the streetscape associated with the now built HealthLine BRT allowed for a Complete Streets environment on Euclid Avenue, with right-of-way and streetscape improvements prioritizing transit and the pedestrian experience.


Another important component of the Downtown Plan was adopting an overall strategy of converting issues to assets, filling the “gaps” – areas that had a negative effect on the rest of downtown. The process identified four types of gaps: time/activity; pedestrian comfort; destination; and perception. By filling the gaps, existing assets, destinations, job and activity centers would be better connected as a quality urban place through improved pedestrian environments and access to transit. Through repositioning districts and establishing new districts in downtown, distinct neighborhoods were created, interconnected to each other through transit, great streets, and a renewed focus on Lake Erie and the Cuyahoga River.


The project depicted hereon is a project of Cooper Carry, Inc. Richard J Flierl was principal-in-charge of this project while employed by Cooper Carry, Inc.