Richard has over 25 years of experience leading teams, designing and executing public process, design, and planning assignments both domestically as well as internationally. He founded Katalyst in 2013.


He began his career as a lead designer for EDAW, working in multiple offices on project specific assignments in urban environments such as; London, Tokyo, Osaka, and others.


In 1999, Richard moved to Atlanta, Georgia and became a principal with Cooper Carry where he started a think tank studio. His studio participated in large-scale mixed-use urban design assignments that focused on downtown and neighborhood revitalization, transit and TOD corridor visioning, redevelopment, and urban infill.

With the success of his studio, in 2006 Richard opened the firm’s California office after winning a design competition to be the lead urban designer for the Transit-Oriented Development District and the Lifelong Learning District at Heritage Fields, a redevelopment of the former El Toro Marine Base in Irvine, California.

Richard believes in connecting with a wide spectrum of stakeholders and collaborating professionals such as; landscape architects, architects, public space programmers, developers, and engineers, to realize a place, and thus is invested in being a project catalyst. 

Richard is a frequent public speaker, former Chair of the Urban Land Institute (ULI) Metropolitan Plan 2025, the former Vice Chair of the ULI Place Initiative Council and Assistant Vice Chair of the ULI Public Realm Council for Orange County and the Inland Empire, a member of the Downtown Denver Partnership Public Realm Council, and participates as a design juror, panelist, and symposium leader on topics of urban redevelopment, and the authentic creation of place.

Richard J. Flierl, ASLA


Kay is responsible for guiding insightful and relevant brand design and implementation for print, social, and built environments. She brings more than 20 years experience in place branding, visual identity/logo design, corporate literature and environmental graphic design. An entrepreneur herself, she knows first-hand the importance of crafting an identity and story that communicates the essence of a brand. She enjoys a collaborative approach, carefully listening, observing and integrating multiple entity objectives toward thoughtful, effective, creative solutions.


Kay has worked within multi-disciplinary and multi-sector teams, managing and designing ideas from concept to viable design, specifically in the areas of brand creation, development and implementation, and design and coordination of environmental graphic design. Her 25 year career includes working within corporations and ad agencies, in addition to her entrepreneurial roles as a graphic artist and fine artist.

Kay Flierl